International newspapers

Copyblogger’s 52 Tips for How to Write Viral Post Headlines


International_newspaper,_Rome_May_2005I finally downloaded a free copy of 52 Headline Hacks: A “Cheat Sheet” for Writing Blog Posts that Go Viral by Jon Morrow of Copyblogger. (Why did I wait so long?) These tried-and-true headlines are easy… and they work! Jon describes each headline if you want to understand how and why you should use them, or just fill in the blanks and get started. Here are two samples from each of his categories:

“Threat” Headlines

  • 7 Warning Signs that [Blank]
  • 5 Little-Known Factors that Can Affect Your [Blank]

Simplifying-Your-Life Headlines

  • 11 Ways to Simplify Your [Blank]
  • Get Rid of [Recurring Problem] Once and for All

“Piggyback” Headlines

  • The [World-Class Example] Guide to [Blank]
  • Secrets of [Famous Group]

Mistake Headlines

  • Do You Make These 9 [Blank] Mistakes?
  • 11 [Blank] Mistakes You Don’t Know You’re Making

How-to Headlines

  • How to [Blank] in [Year]
  • How to [Do Something] that [Your Target Audience] Will Love

List Headlines

  • 7 Ways to [Do Something]
  • Get [Blank]! 10 Ideas that Really Work

I’m sure you know that headlines are very important to whet a reader’s appetite to stop and read an article. If you’re concerned that these headlines are over-worked or obvious, I’ll let Jon convince you to give them a try:

None of those irresistible headlines you see on the covers of Cosmopolitan Magazine and

The National Enquirer are new. The majority of them are more than 50 years old,

written by great direct response copywriters like Eugene Schwartz and Claude Hopkins.

They might change the wording around or modernize the language, but the ideas are

essentially the same, rehashed over and over again by every popular magazine, newspaper,

and blog in the world.

And do their readers complain? No.

~ Jon Morrow, 52 Headline Hacks: A “Cheat Sheet” for Writing Blog Posts that Go Viral

Download this free eBook or save it in Google Drive now and start using these effective headlines for your blog posts today.

NOTE: Have you noticed numbers in headlines, too? Most of the time it’s best to keep them small, but you can use 30, 52, or 365 in your headline if you want to encourage your readers to begin a new habit (by making daily or weekly changes) or to set a goal of completing something in a year.

What do you think?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s