I finally downloaded a free copy of 52 Headline Hacks: A “Cheat Sheet” for Writing Blog Posts that Go Viral by Jon Morrow of Copyblogger. (Why did I wait so long?) These tried-and-true headlines are easy… and they work! Jon describes each headline if you want to understand how and why you should use them, or just fill in the blanks and get started. Here are two samples from each of his categories:
- 7 Warning Signs that [Blank]
- 5 Little-Known Factors that Can Affect Your [Blank]
- 11 Ways to Simplify Your [Blank]
- Get Rid of [Recurring Problem] Once and for All
- The [World-Class Example] Guide to [Blank]
- Secrets of [Famous Group]
- Do You Make These 9 [Blank] Mistakes?
- 11 [Blank] Mistakes You Don’t Know You’re Making
- How to [Blank] in [Year]
- How to [Do Something] that [Your Target Audience] Will Love
- 7 Ways to [Do Something]
- Get [Blank]! 10 Ideas that Really Work
I’m sure you know that headlines are very important to whet a reader’s appetite to stop and read an article. If you’re concerned that these headlines are over-worked or obvious, I’ll let Jon convince you to give them a try:
None of those irresistible headlines you see on the covers of Cosmopolitan Magazine and
The National Enquirer are new. The majority of them are more than 50 years old,
written by great direct response copywriters like Eugene Schwartz and Claude Hopkins.
They might change the wording around or modernize the language, but the ideas are
essentially the same, rehashed over and over again by every popular magazine, newspaper,
and blog in the world.
And do their readers complain? No.
Download this free eBook or save it in Google Drive now and start using these effective headlines for your blog posts today.
NOTE: Have you noticed numbers in headlines, too? Most of the time it’s best to keep them small, but you can use 30, 52, or 365 in your headline if you want to encourage your readers to begin a new habit (by making daily or weekly changes) or to set a goal of completing something in a year.