How and Why to Add Click-to-Call


According to research by Google, 25% of those who research charitable giving, end up giving a donation through a mobile device. Most will go to a browser window, but some will use “click to call” to make their donations. So, although the percentage is small, you may still want to have a clickable Donation Services number on your MailChimp eMails and on your blog or website. This helps your reader make their donation when they are ready to. Continue reading How and Why to Add Click-to-Call

September is boom time for donors, Google says (Guest Post)


I thought of myself and all my staff friends who think the week after Thanksgiving is boom time, the traditional deadline to get the end-of-year appeal letter out. Beat the Christmas giving season appeals, we think.

Google says that based on how people are using their search engines to research charitable giving opportunities, we may be about three months too late. Continue reading September is boom time for donors, Google says (Guest Post)