Of course you know that the more our donors hear from us (and in a variety of ways), the more connected they are with us and with our ministry. Your financial partners are either giving because they love you and/or because they click with your calling. Make sure your paper prayer letters and your eNewsletters speak to both types of partners.

Take A.I.M.

Long ago, someone offered a framework for what to communicate with our financial partners. I try to have a balance in these every year in all our communication:

1. Appreciation
2. Information
3. Ministry (minister to them, get them involved in ministry, …)

I’d include “getting-to-know each other” in addition to A.I.M. Continue reading “Why You Should Send eMail News”