Category: Communication

Communication, eQuipping10 Comments

Your Options to Replace PDF Letters

Sus Schmitt

Adobe_PDF

In the previous post, I listed pros and cons for using PDF files to send prayer letters.  I’m encouraging you, instead, to make an attractive letter in the body of an email so your friends can read it straight away. Continue reading “Your Options to Replace PDF Letters”

Communication, eQuipping2 Comments

When Do You Use PDF Files?

Sus Schmitt

Adobe_PDF
Are you using eMail to send prayer letters to your ministry partners? Are you sending these via an eMail with an attached PDF file? I’d like to encourage you to switch over to blogging or to MailChimp (or a similar eMail service) instead. Here’s why… Continue reading “When Do You Use PDF Files?”

Communication, Design & Features, eQuipping, MailChimp7 Comments

How and Why to Add Click-to-Call

Sus Schmitt

According to research by Google, 25% of those who research charitable giving, end up giving a donation through a mobile device. Most will go to a browser window, but some will use “click to call” to make their donations. So, although the percentage is small, you may still want to have a clickable Donation Services number on your MailChimp eMails and on your blog or website. This helps your reader make their donation when they are ready to. Continue reading How and Why to Add Click-to-Call

Communication, Design & Features, Featured Cru Writers, Written Content1 Comment

September is boom time for donors, Google says (Guest Post)

Sus Schmitt

I thought of myself and all my staff friends who think the week after Thanksgiving is boom time, the traditional deadline to get the end-of-year appeal letter out. Beat the Christmas giving season appeals, we think.

Google says that based on how people are using their search engines to research charitable giving opportunities, we may be about three months too late. Continue reading September is boom time for donors, Google says (Guest Post)