Tag: essentials

These are the skills every Cru staff member should have.

Communication, Design & Features, Featured Cru Writers, Written Content1 Comment

September is boom time for donors, Google says (Guest Post)

Sus Schmitt

I thought of myself and all my staff friends who think the week after Thanksgiving is boom time, the traditional deadline to get the end-of-year appeal letter out. Beat the Christmas giving season appeals, we think.

Google says that based on how people are using their search engines to research charitable giving opportunities, we may be about three months too late. Continue reading September is boom time for donors, Google says (Guest Post)

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at sign for e-mail

Why You Should Send eMail News

Sus Schmitt

at sign for e-mailOf course you know that the more our donors hear from us (and in a variety of ways), the more connected they are with us and with our ministry. Your financial partners are either giving because they love you and/or because they click with your calling. Make sure your paper prayer letters and your eNewsletters speak to both types of partners.

Take A.I.M.

Long ago, someone offered a framework for what to communicate with our financial partners. I try to have a balance in these every year in all our communication:

  1. Appreciation
  2. Information
  3. Ministry (minister to them, get them involved in ministry, …)

I’d include “getting-to-know each other” in addition to A.I.M. Continue reading “Why You Should Send eMail News”