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eMinistry, eQuipping, Visioncasting, Win-Build-Send4 Comments

How to Reach the Unreached for $12 on Facebook (Guest Post)

Sus Schmitt

I placed an ad on Facebook for two days pointed solely to the cities in India where the Ansari people live, a group of over 10 million people where there is not one known believer. The most shocking thing is that the cost to reach them was not the cost of a few-thousand-dollar plane ticket and years learning the language, it was $12 and a total of 20-30 minutes! Read more… Continue reading How to Reach the Unreached for $12 on Facebook (Guest Post)

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Why You Should Send eMail News

Sus Schmitt

at sign for e-mailOf course you know that the more our donors hear from us (and in a variety of ways), the more connected they are with us and with our ministry. Your financial partners are either giving because they love you and/or because they click with your calling. Make sure your paper prayer letters and your eNewsletters speak to both types of partners.

Take A.I.M.

Long ago, someone offered a framework for what to communicate with our financial partners. I try to have a balance in these every year in all our communication:

  1. Appreciation
  2. Information
  3. Ministry (minister to them, get them involved in ministry, …)

I’d include “getting-to-know each other” in addition to A.I.M. Continue reading “Why You Should Send eMail News”