If you’re interested in YouVersion or in what you might need to consider when putting together a mobile app for ministy, watch this seven-minute interview, Jesus IS Bigger Than Angry Birds, by  TechCrunch with YouVersion’s founder, Bobby Gruenewald.

Takeways:

– YouVersion has positioned itself as a “Bible engagement” tool and “interactive” app

– YouVersion measures ‘everything’ including amount of time the app is open

– YouVersion has positioned itself as a cause (they are trying to get people to read the Bible)

– YouVersion thinks that if something is on a mobile device, it’s more a part of your life

– YouVersion thinks there are many more mobile apps in this ‘religious’ mobile space.

Interesting.  What take-aways do you have about how YouVersion is helping people connect with God?

NOTES:

• Since this interview YouVersion has been installed on 50,000,000 mobile devices.
• Meet e4e author Russ Martin and read Russ’s posts on e4e.