If you’re interested in YouVersion or in what you might need to consider when putting together a mobile app for ministy, watch this seven-minute interview, Jesus IS Bigger Than Angry Birds, by TechCrunch with YouVersion’s founder, Bobby Gruenewald.
– YouVersion has positioned itself as a “Bible engagement” tool and “interactive” app
– YouVersion measures ‘everything’ including amount of time the app is open
– YouVersion has positioned itself as a cause (they are trying to get people to read the Bible)
– YouVersion thinks that if something is on a mobile device, it’s more a part of your life
– YouVersion thinks there are many more mobile apps in this ‘religious’ mobile space.
Interesting. What take-aways do you have about how YouVersion is helping people connect with God?