Tag: Communication

Communication, Design & Features, eQuipping, MailChimp7 Comments

How and Why to Add Click-to-Call

Sus Schmitt

According to research by Google, 25% of those who research charitable giving, end up giving a donation through a mobile device. Most will go to a browser window, but some will use “click to call” to make their donations. So, although the percentage is small, you may still want to have a clickable Donation Services number on your MailChimp eMails and on your blog or website. This helps your reader make their donation when they are ready to. Continue reading How and Why to Add Click-to-Call

Communication, Design & Features, Featured Cru Writers, Written Content1 Comment

September is boom time for donors, Google says (Guest Post)

Sus Schmitt

I thought of myself and all my staff friends who think the week after Thanksgiving is boom time, the traditional deadline to get the end-of-year appeal letter out. Beat the Christmas giving season appeals, we think.

Google says that based on how people are using their search engines to research charitable giving opportunities, we may be about three months too late. Continue reading September is boom time for donors, Google says (Guest Post)

Communication, Written Content3 Comments

Your Online “Business Card”

Sus Schmitt

Flavors.me

Have you thought about a landing page? Landing pages are used for marketing and for driving people to a location (for sales, typically), but could you use one? It might be helpful if you have several accounts on the internet. Directing your friends or potential donors to one location will help them find your various ministry sites and help them contact you through these accounts. Continue reading “Your Online “Business Card””

Communication7 Comments

When Is the Best Time to Send Your eMail?

Sus Schmitt

Find out the best times to send your eMail.
Find out the best times to send your eMail.

Marketers and eMail services have analyzed tens of millions of eMails to help you know when the best time might be to send your eMails. The time of day is one of the most important factors. Continue reading “When Is the Best Time to Send Your eMail?”