When Do You Use PDF Files?


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Are you using eMail to send prayer letters to your ministry partners? Are you sending these via an eMail with an attached PDF file? I’d like to encourage you to switch over to blogging or to MailChimp (or a similar eMail service) instead. Here’s why… Continue reading “When Do You Use PDF Files?”

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Why You Should Send eMail News


at sign for e-mailOf course you know that the more our donors hear from us (and in a variety of ways), the more connected they are with us and with our ministry. Your financial partners are either giving because they love you and/or because they click with your calling. Make sure your paper prayer letters and your eNewsletters speak to both types of partners.

Take A.I.M.

Long ago, someone offered a framework for what to communicate with our financial partners. I try to have a balance in these every year in all our communication:

  1. Appreciation
  2. Information
  3. Ministry (minister to them, get them involved in ministry, …)

I’d include “getting-to-know each other” in addition to A.I.M. Continue reading “Why You Should Send eMail News”