Did you know it’s a good idea to add an Instagram feed to your Facebook page? I’ve included a screenshot of how the feed looks on eQuipping for eMinistry’s Facebook page. (See NOTES, too.)

Let’s address an important question first…

Should You Even Have a Facebook Page?

Maybe you wonder if you should even have a Facebook page.  Some of the complaints about Facebook, in general, include:

1. how much Facebook knows and then targets us with ads we don’t want
2. how Facebook promotes paid content which effectively punishes free sharing (that is, your wonderful find that you share may not get the attention it deserves because the paid content gets the spot)

Any of these things can change, of course, as we’ve seen Facebook make changes over the years, but also many marketers are abandoning Facebook, which may cause Facebook to rethink point #2.

The short answer is, if you have a blog just for communicating to your ministry partners (or don’t have a blog), then you would not need a Facebook Page. If you have a blog (with the intention of expanding your reach), you might want to have a Facebook page. Give the page a good try for six months and then evaluate if the effort was worth it. Jeff Goins, a professional blogger, gives his reasons for a blogger to have a Facebook page. (Like Jeff, Facebook brings in many of the visitors to my blogs.)

Now for the how-to’s…

Add an Instagram Feed to Your Facebook Page

1. Create a Facebook page and an Instagram account if you don’t have these
2. Go to the app for the Instagram feed
3. Select your page
4. Done

I have several tabs for my Facebook page, so I had to re-order the tabs. If you need to do that, click on the “More” tab on the far right for a dropdown menu. Choose “Manage Tabs” where you can add and remove tabs or drag them to re-order. Since photos are significant for social sharing, I made the Instagram tab the very next one after “about”.

Share your Facebook page with its Instagram feed in the comments.

NOTES:

• Yes, e4e is now on Instagram.  I’ll write about that in an upcoming post. Follow Crue4e.
• Kissmetrics has a good defense for why marketers should re-consider their decision to abandon Facebook.