Cru Branding

I hope you think about Cru branding once in a while. Why not take a look at the Brand Identity Guidelines on the StaffWeb this week.  Are you representing Cru’s brand through your emails, prayer letters, business cards, brochures, and the like?

I realized my email signature was off for Cru branding. I went back in to get my colors right and to set the email body text font to Freight Sans Pro. Pretty easy. And now I look more consistent with branding.  I plan to make some time this summer to update my MailChimp emails, too.

If most people reading your emails aren’t with Cru, use Arial for your email font since your recipients won’t have the Cru font. Their email client will use a default font instead.

For this post about Cru fonts, go to page 15 of the guideline for important usage details. Download only one copy of Leitura Roman 3 and of Freight Sans Pro for one machine in your household. The guideline has a link where you may buy more copies.

I use a Dell and have Windows 10, so I realize you may need to “tweak” the following instructions for installing these two fonts.

How to Install Cru Fonts with Windows 10

• Download the fonts from the StaffWeb here.
• Find the downloaded zipped folders (in Downloads, unless you changed this).
• Right-click and choose “Extract all.” (To save space the font folders were squeezed into a zipped folder. You are about to unpack them.)
• Choose where to extract the font folders, for instance, a Cru folder.
• Hit the extract button and then go to the folder.
• Click open one of the font folders.
  • Leitura Roman has only one “Open Type font file.” Right-click and choose “install.”
  • Freight Sans Pro has twelve “Open Type font files.” Select only those files, right-click and “install.”
• The fonts are now available to you.

For me, that means I’ll find these fonts in all my Microsoft Office software.

Grab Some Templates

Now, check out the templates on the StaffWeb. A lot of the work is already done for you. Here’s a partial list of templates:

• Email signatures
• MailChimp
• Prayer letters
• PowerPoint and Keynote
• Stationery

Photo by Raphael Schaller on Unsplash