Photos and Facebook

You probably already know that photos receive more likes and comments than just a status update on Facebook.

Take a good look at this infographic and consider if you might want to change your Facebook ministry strategy. My comments are based on what I see in the infographic.

Visual

Your main way of starting and maintaining conversations on Facebook is through visual posts. According to the infographic, try these ideas. I ranked them by effectiveness:

1. Use Instagram
2. Post a photo album
3. Post a photo
4. Post a video

I would add that it’s good to do a mix. Don’t always post videos, for instance. Your friends don’t have time to watch very many, so make these memorable videos only. You’ll gain a reputation for sharing worthwhile content.

Include links when helpful and appropriate. Even better, share photos that already have links embedded with them. Here’s some photo sources using embedded links that I can recommend to share on Facebook, in alphabetical order:

• CruGlobal
• Global Staff Women
• Indigitous
• The JESUS Film Project
• Josh McDowell Ministry
• Judy Douglass
• Missional Women
• and follow more Cru Facebook Ministry Pages

Show Up

Of course, be sure to reply to comments from your friends. Like and comment on others’ photos and videos.

Do you have a favorite source for your Facebook content?

NOTE:  This infographic comes from research compiled by Wishpond Corporation. Click on the photo to enlarge it.