“The Things That Connect Us” is Facebook’s first ad campaign, which was released , coincidentally, on the same day that we held a social media panel discussion at our international headquarters in Orlando.  The ad campaign began on the day Facebook’s Mark Zuckerberg made this announcement:

This morning, there are more than one billion people using Facebook actively each month. If you’re reading this: thank you for giving me and my little team the honor of serving you.

Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life. I am committed to working every day to make Facebook better for you, and hopefully together one day we will be able to connect the rest of the world too.

Rebecca Van Dyck, Facebook’s head of consumer marketing, told Advertising Age:

What we’re trying to articulate is that we as humans exist to connect, and we at Facebook to facilitate and enable that process. We make the tools and services that allow people to feel human, get together, open up. Even if it’s a small gesture, or a grand notion — we wanted to express that huge range of connectivity and how we interact with each other.

What do you think of this image of Facebook? Is your Facebook experience like this? Are you connecting with the pains and joys of others? Are you advancing a message or a cause? Why or why not?

Main source: Mashable, October 4, 2012